Dermocosmetics and hair care
The history of ELCEA
ELCEA is a hair colour brand that originated in Italy and was acquired by the family-owned company Laboratoires Noreva in 2000.
As a dermocosmetics specialist, Noreva provides daily dermatological insight and scientific expertise.
Our philosophy
Who doesn’t want hair that matches their style and personality?
At some points in life, we feel a need to “do something”… Signs of grey hairs that we haven’t (yet) learned to embrace, a personal life event, the simple desire for a new look… ELCEA offers its permanent hair colour range in response to such situations, allowing women to feel beautiful.
Our values at ELCEA
Hair is one of the first attributes people notice. ELCEA relies on its formulation expertise to develop products dedicated to hair care.
Each formula is designed to respect the scalp and hair fibre, while delivering a pleasurable sensory experience. Our approach combines scientific rigour with attentive care to meet hair’s daily needs.
Our key ELCEA ingredients
Aloe Vera
Aloe vera, extracted from fresh leaves and used in our hair colour and hair care formulas. Known for its moisturising properties, it helps protect, nourish and strengthen the hair, while also making detangling easier.
Jujube
Jujube extract, used in our hair colour formulas. It helps respect the scalp, enhances hair shine and contributes to long-lasting colour.
Jojoba
Jojoba oil, used in our hair colour formulas. It helps provide intense, radiant colour that resists repeated shampooing.
Jojoba oil, used in our hair colour formulas. It helps provide intense, radiant colour that resists repeated shampooing.
Black Baccara rose extract, used in our hair care products. Its antioxidant properties help prolong colour intensity, preserve radiance, and leave hair shiny, soft and silky.
Our expertise
Products tested under dermatological supervision*
Hair is one of the first attributes people notice. ELCEA relies on its formulation expertise to develop products dedicated to hair care.
Grey hair coverage
Permanent colour that covers all grey hair from the roots!
Natural results
Colouring that gives hair a natural result.
Gentle on the scalp
Permanent colour that respects the scalp and provides comfort.
Silky, shiny hair
After colouring, hair is shinier and feels silky smooth.
*Dermatologically tested – 41 women with +50% grey hair, all hair types (straight, curly, wavy, afro).
