{"id":8452,"date":"2021-12-14T13:49:14","date_gmt":"2021-12-14T12:49:14","guid":{"rendered":"https:\/\/elcea-laboratoires.com\/produit\/elcea-coloration-permanente-chocolat-5-53\/"},"modified":"2026-05-21T17:23:29","modified_gmt":"2026-05-21T15:23:29","slug":"elcea-chocolate-permanent-hair-dye-5-53","status":"publish","type":"product","link":"https:\/\/elcea-laboratoires.com\/en\/produit\/elcea-chocolate-permanent-hair-dye-5-53\/","title":{"rendered":"ELCEA Permanent Hair Colour Chocolate &#8211; 5.53"},"content":{"rendered":"<p><strong>ELCEA Permanent Hair Colour Chocolate &#8211; 5.53<\/strong> is a permanent hair colour with aloe vera. It completely covers grey hair from the first application, while respecting the nature of the hair. Formulated with 88% natural-origin ingredients and ammonia-free for a pleasant fragrance, it ensures:<\/p>\n<ul>\n<li>100% grey hair coverage,<\/li>\n<li>Long-lasting hold and shine,<\/li>\n<li>Respect and comfort for the scalp.<\/li>\n<\/ul>\n<p>The post-colouring shampoo included in the kit has been specially formulated to make the colour even more radiant. Its formula enriched with aloe vera, known for protecting and strengthening the hair fibre, helps to close the hair cuticles to fix the colour and prolong its hold. Hair is revitalised, shiny, soft and easy to style. The colour is more intense and vibrant, for a natural result!<\/p>\n<p>20 shades available.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>ELCEA Permanent Hair Colour Chocolate &#8211; 5.53<\/strong> is a permanent hair colour with 88% natural-origin ingredients and aloe vera. It covers grey hair with excellent long-lasting hold and is gentle on the scalp.<\/p>\n","protected":false},"featured_media":8836,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false},"product_cat":[147,163,164],"product_tag":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coloration Permanente Chocolate par Elc\u00e9a<\/title>\n<meta name=\"description\" content=\"Deep brown, between chestnut and light chestnut. A voluptuous, radiant colour, with golden highlights and a hint of mahogany in the red tones. Brightens the face. Often associated with glamorous, sensual women, this colour suits all complexions and eye colours.  Avoid if your hair is:   Blond,  Red,  Brown to jet black: Chocolate would require bleaching. Ask your hair stylist for advice.  For make-up, opt for:   Brown or beige tone eye shadow,  Pale pink or pinkish-brown blusher,  Pink-brown, light pink or reddish-pink satin lipstick.  For outfits:   Opt for: coral pink, royal blue, red, emerald green,  Avoid: black, pastel and nude shades.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elcea-laboratoires.com\/en\/produit\/elcea-chocolate-permanent-hair-dye-5-53\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coloration Permanente Chocolate par Elc\u00e9a\" \/>\n<meta property=\"og:description\" content=\"Deep brown, between chestnut and light chestnut. A voluptuous, radiant colour, with golden highlights and a hint of mahogany in the red tones. Brightens the face. Often associated with glamorous, sensual women, this colour suits all complexions and eye colours.  Avoid if your hair is:   Blond,  Red,  Brown to jet black: Chocolate would require bleaching. Ask your hair stylist for advice.  For make-up, opt for:   Brown or beige tone eye shadow,  Pale pink or pinkish-brown blusher,  Pink-brown, light pink or reddish-pink satin lipstick.  For outfits:   Opt for: coral pink, royal blue, red, emerald green,  Avoid: black, pastel and nude shades.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/elcea-laboratoires.com\/en\/produit\/elcea-chocolate-permanent-hair-dye-5-53\/\" \/>\n<meta property=\"og:site_name\" content=\"Elc\u00e9a\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-21T15:23:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/elcea-laboratoires.com\/wp-content\/uploads\/2021\/12\/3D-ELCEA-ETUI-5_53-Chocolat-724x1024.png\" \/>\n\t<meta property=\"og:image:width\" content=\"724\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/elcea-laboratoires.com\/en\/produit\/elcea-chocolate-permanent-hair-dye-5-53\/\",\"url\":\"https:\/\/elcea-laboratoires.com\/en\/produit\/elcea-chocolate-permanent-hair-dye-5-53\/\",\"name\":\"Coloration Permanente Chocolate par Elc\u00e9a\",\"isPartOf\":{\"@id\":\"https:\/\/elcea-laboratoires.com\/#website\"},\"datePublished\":\"2021-12-14T12:49:14+00:00\",\"dateModified\":\"2026-05-21T15:23:29+00:00\",\"description\":\"Deep brown, between chestnut and light chestnut. A voluptuous, radiant colour, with golden highlights and a hint of mahogany in the red tones. Brightens the face. Often associated with glamorous, sensual women, this colour suits all complexions and eye colours. Avoid if your hair is: \u2022 Blond, \u2022 Red, \u2022 Brown to jet black: Chocolate would require bleaching. Ask your hair stylist for advice. For make-up, opt for: \u2022 Brown or beige tone eye shadow, \u2022 Pale pink or pinkish-brown blusher, \u2022 Pink-brown, light pink or reddish-pink satin lipstick. 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